The Chase Blog
Insights, strategies, and updates on AI-powered sales development.
B2B Lead Generation in 2026: What Actually Works
B2B lead generation in 2026 looks very different from just a few years ago. Traditional tactics like generic cold emails, mass LinkedIn messages, and static lead lists are rapidly losing effectiven...
March 6, 2026
How B2B teams use AI for sales and marketing without damaging deliverability
AI is now deeply embedded in how B2B teams run sales and marketing. From prospecting and segmentation to content creation and follow ups, automation and machine learning are helping teams move fast...
February 26, 2026
AI SDR software: how to choose the right AI SDR platform
AI SDR software is becoming a standard part of modern B2B outbound, but many teams still struggle to understand what using an AI SDR platform really involves. Some expect instant results with no se...
February 26, 2026
From lead nurturing to booked meetings in B2B
Lead nurturing is often discussed in theory, but in practice many B2B teams struggle to connect it directly to booked meetings and real pipeline. They collect leads, run campaigns, and send follow ...
February 26, 2026
Why bad data kills cold email outreach
Cold email outreach lives or dies on data quality. Teams often spend weeks refining copy, testing subject lines and adjusting sequences, yet ignore the most important input of all. The contact data...
February 26, 2026
Your ideal customer profile is probably wrong. Here’s how to fix it
An ideal customer profile, often shortened to ICP, defines the type of company that is the best possible fit for your product or service. In B2B sales, an ideal customer profile is not a list of le...
February 25, 2026
What is SPF and why it matters for email deliverability
Email deliverability depends on trust. Every inbox provider decides whether to deliver, filter or block your emails based on signals about who you are, how you send and whether your domain looks le...
February 25, 2026
How SPF, DKIM and DMARC work together to lock in your email deliverability
Email deliverability depends on trust. Every inbox provider evaluates whether your emails are safe, legitimate and worth delivering to the inbox. To make that decision, they rely heavily on authent...
February 24, 2026
Lead nurturing: what it means for your B2B team
Lead nurturing is one of the most important and most misunderstood parts of B2B sales. Many teams associate it with long marketing drip campaigns or generic follow up emails that sit separately fro...
January 26, 2026
How lead nurturing impacts email deliverability in B2B
Lead nurturing and email deliverability are often treated as separate concerns. One sits with sales or marketing strategy, the other with technical setup. In reality, the two are closely linked. Ho...
January 26, 2026
AI for sales and marketing vs traditional automation tools
AI for sales and marketing is often grouped together with traditional automation tools, but the two approaches are fundamentally different. Many B2B teams adopt automation expecting better results,...
January 24, 2026
AI for sales and marketing
AI for sales and marketing has moved quickly from a buzzword to a core part of how B2B teams operate. What started as simple automation has evolved into systems that support prospecting, outreach, ...
January 23, 2026
AI for sales and marketing: what it replaces and what it should not
AI for sales and marketing is now firmly embedded in B2B growth strategies. As adoption increases, so does confusion about what AI should genuinely replace and where human judgement remains essenti...
January 23, 2026
How B2B teams use AI for sales and marketing without damaging domain reputation
AI for sales and marketing has become a core part of how B2B teams prospect, engage and nurture buyers. Used correctly, it removes manual effort and brings consistency to outbound. Used poorly, it ...
January 23, 2026
Best AI SDR software 2026
The search for the Best AI SDR software has become one of the most important decisions for modern revenue teams. Almost every sales leader now accepts that manual prospecting, fragmented tools and ...
January 21, 2026
Cold email subject lines that get results
Cold email subject lines are one of the most misunderstood parts of outbound. They are often treated as a place to be clever, persuasive or eye catching. In reality, a good cold email subject line ...
January 21, 2026
What good B2B contact data looks like
Good B2B contact data is the foundation of every effective ideal customer profile and any usable customer profile template. Without reliable data, even the most carefully defined ICP breaks down in...
January 20, 2026
B2B Ideal Customer Profiles: explained
An ideal customer profile defines the type of company that is the best possible fit for your product or service. It is not a list of leads, job titles or industries. It is a strategic framework tha...
January 15, 2026
What is an AI SDR?
An AI SDR is one of the most talked about developments in modern B2B sales, yet it is also one of the most misunderstood. Many teams hear the term and assume it refers to a chatbot sending automate...
January 15, 2026
Cold email best practices: how to write cold emails that book meetings
Cold email is still one of the most effective ways for B2B teams to generate new conversations and build pipeline. But while many teams manage to get replies, far fewer consistently turn those repl...
January 14, 2026
The biggest cold outreach mistakes and how to avoid them
Cold outreach still works. It is one of the most reliable ways for B2B teams to create new conversations, validate demand and fill the top of the funnel. Yet most teams get poor results not because...
January 14, 2026
What is DKIM and how is it relevant to email deliverability?
Email is still one of the most important communication channels for outreach, sales, marketing and transactional messages. Inbox providers are stricter than ever and email authentication is a core ...
December 9, 2025
What is DMARC and how it improves email deliverability
DMARC (Domain based Message Authentication, Reporting and Conformance) is now one of the most important protocols for businesses that send email at scale. It helps protect your domain reputation, i...
December 9, 2025
What Is Email Deliverability?
Email deliverability is one of the most important parts of B2B outreach, yet it is also one of the least understood. Many teams focus on writing better copy or increasing their sending volume, but ...
December 2, 2025
Outbound Prospecting Mistakes Sales Teams Still Make
Outbound prospecting is the engine behind pipeline growth, yet many sales teams still fall into the same traps that slow progress, hurt deliverability and drain valuable hours. Buyers expect releva...
November 24, 2025
What Is an AI SDR and Why Are Sales Teams Making the Switch?
Sales leaders today face a tough challenge: deliver results with smaller teams, tighter budgets and higher expectations. The sales development rep (SDR) has always been central to building a strong...
November 5, 2025
AI Agent: The Shape-Shifting Chimera of The Tech World
When the term AI agent is used, it’s tempting to start imagining a human-like robot immaculately dressed in a suit, asking for their martini to be shaken and not stirred. While there are tech compa...
October 7, 2025
We need an intervention: Our Smartest Machines Are Making Stuff Up With a Straight Face
It’s fair to assume that everyone at some point in their life, unless they are Jim Carrey in Liar Liar, has lied. Whether that’s to the next door neighbour saying “sorry, I’m not around next week t...
July 31, 2025
12 Monkeys - How we build reality, then gleefully attempt to destroy it.
Having spent the last decade merely moonlighting with tech and engineering in the world of traditional brand building and advertising - being back in the guts of the machine is both refreshing and ...
June 19, 2025
Humanity at the Helm, AI in the Engine Room.
Picture this: a pristine, white-walled studio. The faint hum of a thousand algorithms churning away in the background, optimising something or other for no real reason anyone can discern.
January 6, 2025
ChaseLabs Announces Oversubscribed Pre-Seed Round
ChaseLabs, announced today its oversubscribed pre-seed funding round. The round was led by Grinvest, Likeminded.vc and Rivermint Capital Group with participation from a number of strategic angels.
March 27, 2024